That’s quite a feat for a man who was born in a remote village in India where his family made and sold shoes in its own shop.
Yet, Charan doesn’t consider his rise so surprising, because he relied on a universal set of practices his family’s business employed.
Here they are:
- Decide what products you’re going to provide.
- Know what raw materials to buy and how much to pay for them.
- Understand who your customers are, and find ways to bring them to your business.
- Decide what kind of atmosphere to provide in your business, and understand how to provide it.
- Put in long, long hours to make all these fundamentals work. Sounds basic, right?
Lesson: The most successful leaders, no matter how high they rise, always attune themselves to the basics.
— Adapted from What the CEO Wants You to Know:How Your Company Really Works, Ram Charan, Crown Business
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