- Stress that people are coming together for a finite amount of time to work on a specific project. That builds a strong group identity.
- Promote the belief that the group functions without a hierarchical structure.
- Create a hothouse environment by stressing that the group’s goal is to produce something really exceptional.
- Talk in visionary terms about the goal so members develop a certain childlike innocence and optimism that what they’re doing is about to change the world.
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