After overcoming his reservations about the industry, Ross threw himself into his work and learned lessons he used for the rest of his career. They include:
- Concentrate on service. Through working with families in grief, Ross learned the value of “making sure everything is going well for people at a difficult time.”
- Use tact at all times. “If you say to people who are grieving, ‘Can I help you?’” Ross recalls, “they will say, ‘No one can help me.’ So I would say, ‘Can I be of service to you?’”
- Foster loyalty. As he moved into prominence in media, Ross continued to give his business to printers and other reliable vendors from his early years.