Why move beyond strategy? — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
Why move beyond strategy?
By definition, a strategy is a plan you use to reach a short-term goal. That’s why strategies can be difficult to sustain over time.
And that’s why Cristian Mitreanu, lead researcher at RedefiningStrategy.com in Chicago, maintains that, instead of strategy, leaders need a long-term focus, especially in serving customers. “It is the ongoing cultivation of that understanding,” Mitreanu writes, “based neither on specific competitors nor temporal objectives … is that from which all objectives should naturally flow.” —Adapted from “Is strategy a bad word?” Cristian Mitreanu, MIT Sloan . Review Management
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