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Gelb’s change aria is drawing ovations

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in Leaders & Managers,Management Training

Peter Gelb, the new general manager of New York’s Metropolitan Opera, has announced reforms so radical that traditional opera-goers might just drop their monocles.

  • Live telecasts. Gelb will begin selling $18 tickets to telecasts of live performances to be shown in movie theaters across the United States, Canada and Europe.

  • Instant media delivery. Audio CDs of performances will be available as soon as the final curtain falls.

  • Increased Internet distribution. The Met is pursuing more than 100 deals to have its historical Saturday broadcasts distributed as streaming Internet audio.
Gelb’s plans are drawing praise, even from the American Federation of Musicians, the union that’s often locked horns with Met management.

Lesson: To grow, you sometimes must bring your operations into line with organizations whose products and methods lie outside your traditional boundaries.

—Adapted from “The Mutiplex as Opera House: Will They Serve Popcorn?” Daniel J. Wakin, The New York Times.

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