- Live telecasts. Gelb will begin selling $18 tickets to telecasts of live performances to be shown in movie theaters across the United States, Canada and Europe.
- Instant media delivery. Audio CDs of performances will be available as soon as the final curtain falls.
- Increased Internet distribution. The Met is pursuing more than 100 deals to have its historical Saturday broadcasts distributed as streaming Internet audio.
Lesson: To grow, you sometimes must bring your operations into line with organizations whose products and methods lie outside your traditional boundaries.
—Adapted from “The Mutiplex as Opera House: Will They Serve Popcorn?” Daniel J. Wakin, The New York Times.