Do you want a brainstorming session to generate one great idea or several above-average ones?
A new study looked at two different models for generating ideas: (1) assembling a group of people and having them come up with product ideas and (2) asking individuals to work on ideas by themselves before sharing their thinking.
Who came up with better ideas? The first group came up with the best idea—and the worst. The second group generated more ideas that were, on average, of higher quality.
Conclusion? For the best ideas, say the researchers, you need to have a pure brainstorming group.
There’s a catch, though. Traditional brainstorming teams often have difficulty recognizing the best ideas, since members tend to “second” whatever the boss is leaning toward.
Tip: Avoid picking any particular idea; allow the best one to surface.
— Adapted from “Where the Best—and Worst—Ideas Come From,” Josh Hyatt, MIT SloanReview.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/6881/where-to-find-the-best-ideas "