A recent study on hotel towels may have implications for the office.
Researchers found that guests were more likely to hang up and reuse their towels if the little cards in their bathrooms focused on the actions of other guests.
The signs that read “Help save the environment” were less effective than those which read “Join your fellow guests in helping to save the environment.” Participation increased by 44% when the cards mentioned what others were doing. Even better: “75% of guests in this room reused their towels.”
Next time you want to inspire action, talk about what everyone else on the team is already doing.
— Adapted from “Hotel Guests Throw in the Towel on the Environment,” Christie Nicholson, Scientific American.
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