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Choose buzzwords with care

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in Leaders & Managers,Management Training

Consider your audience before you resort to trendy management terms. If you’re talking with consultants or executives who prefer corporate-speak to plain English, then by all means use “stakeholder” rather than “employee” and “paradigm shift” instead of “change.” But if you’re trying to gain credibility with front-line workers or no-nonsense execs, then choose the clearest, simplest possible words to express yourself.

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