Word-of-mouth buzz: how to build it online — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Word-of-mouth buzz: how to build it online

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in Career Management,Workplace Communication

Is your business under review?
No, we don’t mean an IRS review. Are you under review from your own clients?
More customers—both the happy and unhappy versions—are using web sites such as CitySearch.com, Local.com and Neighborhood. com to post reviews and rate local businesses. Even paid-search vendors like Superpages.com encourage users to post reviews that appear with the business listings.
It often doesn’t matter whether you’re paying to list your company on these local sites. Many local-review sites post business listings free. This gives visitors a reason to use the site for local searches.
 Even if you’re not listed at a local search site, any client who has ever used your services can write about them at “share the word” sites such as Yelp.com.
This isn’t a trend you should ignore, even if you’re not web-savvy. A recent survey says 62% of consumers check online reviews before making certain purchases. When it comes to s...(register to read more)

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