What it means: a single, qualitative focus shared by the entire organization for a specified time.
What it’s not: a long-term vision, mission or purpose, or a short-term tactic, metric or objective. It’s not a number, and it’s not measurable. Metrics and target dates come later.
For a thematic goal to work, you must have only one true goal in a given time period. Nothing else can get in its way.
If you succumb to the temptation to throw in one or two more goals, you defeat the purpose of the thematic goal, which is to shine a light and sharpen focus on the single most important thing.
What to do: Take off your functional hat that says “finance” or “sales” and put on your “executive” cap.
—Adapted from Silos, Politics & Turf Wars: A , Patrick Lencioni, Jossey-Bass. Fable