Example: As a Citigroup analyst asked: “Does it make sense to think of it as a whole, or as two buckets: one in India and one in the United States?” And this answer from the CFO of a tech firm: “I think of it as one bucket.”
“Bucket” more or less replaces “silo” and “basket” as a term for business units: “silo” being spent and “basket” sounding wimpy. One commodities trader notes that you store corn or missiles in a silo and that he himself, despite trading grains, would now rather store money in a bucket.
Where did the new fad word come from? “Bucket” may come from the book How Full Is Your Bucket? by Tom Rath, although he uses the word differently. More likely, it comes from the telecom world, which started selling minutes in monthly blocks that have morphed into buckets.
Consider yourself warned.
—Adapted from “Business Types Get a New Kick Out of the ‘Bucket’,” Christopher Rhoads, The Wall Street Journal.
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