Well-rounded leaders don’t need to know a lot about technology. Still, if you try really hard, you can mess things up. Here’s how.
1. Buy new technology because it’s new. Upgrade because it’s “time” to upgrade. Don’t consider costs or benefits to the organization.
Instead: Make sure your team is making the most of the technology it already has. Introducing the Microsoft Office Training Series2. Let tech people overreach. Techies in small and midsize organizations cover many jobs, becoming great resources. Bad ones won’t know when to quit, insinuating themselves into marketing and adding time-consuming bells and whistles. Truly bad ones will think they know how to sell better than the marketers. Let technology drive your operation instead of supporting it and, in the worst case, it can bring down the organization.
3. Build solutions before the problem arises. Handle all IT problems in-house, dismissing off-the-shelf products. Instead, build it yourself. That way, you can expend plenty of time and money. If you enjoy this approach, you’ll probably take the idea further and build products or offer services that nobody wants.
Instead: Get trained by the experts. Microsoft® Certified Trainer Melissa P. Esquibel combines her 25+ years experience in information technology to help you grasp the amazing workflow benefits of:Outlook, Excel, Access, Word and PowerPoint. Access your Training Here
4. Misunderstand the relationship between technology and business. Technology is not the goal; the goal is to make money.
Example: Some browsers don’t work on the Victoria’s Secret web site. Why? Its technology chief investigated whether to make the site compatible with certain browsers and concluded that the company would never make enough money to justify the expense.
Lesson: Just because you can use technology to make something happen doesn’t mean you should. Poor leaders never grasp that.
5. Hire techs who can’t communicate with nontechs. They, in turn, will hire more techs who can’t speak plain English. Soon, nobody will know what IT is doing.
Instead: Get our Microsoft Office Training Series for your whole team.
Our Executive Summaries allow you to train as many people as you want, whenever it's convenient for them. Your whole team will work more efficiently, and their value will skyrocket.
The Microsoft Office Training Series includes:
MS Outlook: Beyond E-Mail to E-fficiency
Microsoft PowerPoint: Unleash its Power and “Wow” Features
Microsoft Excel: Time-Savers for Every Skill Level
Word 2007: Tips and Techniques to Boost Productivity
Microsoft Access 2007: Database Management Made Easy
— Adapted from “The worst kind of IT manager,” Karen Ann Kidd, TechRepublic, http://insight.zdnet. co.uk.
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