To see how well your organization deals with your customers’ orders, needs and problems, invest an hour each month “walking in their shoes”:
- Call your customer-service number. True story: Jane T, senior vice president of a major investment firm, called her company’s customer-service number and posed as an investor who wanted to check her account. After being put on hold, she listened to five minutes’ worth of Christian rock radio: something likely to offend many non-Christian customers. Jane made sure that practice changed quickly, but she may never have known if she hadn’t called.
- Use your Web site the way customers do. True story: During the 2003 holiday season, Paul C., CEO of a menswear retailer, visited his company’s Web site and tried to place test orders for several popular products. He was told that they were out of stock, something he was sure was not the case. If he hadn’t logged in and had the problem corrected, his company might have lost $30,000 or more in holiday sales.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/6196/play-the-customer-to-unearth-problems "
- Seek out tax credits for hiring certain 'disadvantaged' workers
- Monitoring the virtual water cooler: Employees on Facebook and more
- Back anti-harassment policy with robust training, enforcement
- DOL teams up with private lawyers to encourage FMLA, FLSA lawsuits
- Draw the line between 'tough talk' and harassment