Bill Parcells, who has already led three National Football League teams from mediocrity to excellence and is working on his fourth (the Dallas Cowboys), operates on three basic rules:
- I’m in charge. Don’t wait to earn your . Establish it right away. Parcells tells his teams at the start that he will not tolerate losing. He’ll give weak players a chance to improve, he tells them, but those who don’t will not stay with the team.
- Confrontation is healthy. Parcells believes in pushing people to perform. It’s intense, it’s emotional and when you’ve provoked a reaction, he says, “You’ll know you’ve reached them.”
- Losing is history. You have to change the mind-set of people who are used to losing. To charge the air with success, Parcells sets small goals and hits them, to build confidence. His early goals: play smart, condition well, play hard and stick together.
When your team starts reaching those goals, make sure everybody knows it. Grab any chance to be positive … and then trot out the next goal.
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