Nearly two-thirds of all job-seekers rely on web sites to learn about employment opportunities, according to a Gallup Poll. Yet the career pages on many employers’ web sites remain hard to use, uninformative and so frustrating that many potential applicants simply give up and go looking elsewhere.
The biggest problem: Employers don’t design their sites with job seeking in mind, says a new report by CareerXroads, a New Jersey firm that analyzes corporate recruitment web sites.
Each year, CareerXroads reviews the corporate recruiting sites of all Fortune 500 firms. What it finds often isn’t pretty. “Only 10% of the Fortune magazine list offer an experience that truly enhances staffing goals,” says the report.
Some organizations do get it right. CareerXroads identified 25 companies as offering the best recruiting sites.
The best: Microsoft. Other good examples to mimic: 3M, American Electric Power, Bank of America, Capital One, FedEx, Fluor, Ford, General Electric, General Motors, Goldman Sachs, Google, Intel, Lilly, Lockheed Martin, Morgan Stanley, Owens & Minor, P&G, St. Paul Travelers, Starbucks, Sun Microsystems, Target, United Parcel Service, Weyerhaeuser and Yahoo.
To find links to the 25 top web sites, click here.
5 criteria of a good recruiting site
1. The “jobs” or “career” pages are easy to find from the company’s home page.
2. Applicants can find at least basic information about the , advantages of working there and benefits.
3. The sites feature job descriptions with enough detail for potential candidates to make informed decisions about whether to apply.
4. The process for inputting information or uploading a résumé is straightforward, with little duplication of effort.
5. An applicant receives confirmation that the employer has received his or her application.