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Use software to improve customer service

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Big companies employ "customer relationship management" (CRM) software to track and categorize service and sales records. The result: faster customer service and shorter sales cycles. Now that CRM software makers are competing hard for small and midsize businesses, you can find better deals. Some leading vendors: www.netsuite.com, www.bestsoftware.com, www.SAP.com, www.icusa.com, www.pivotal.com, www.salesnet.com and www.techsell.net. Prices vary widely, based on needs. To learn more about your CRM options, visit www.crmassist.com, www.crmcommunity.com and www.crmguru.com.

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