More than 60% of all job seekers rely on web sites to learn about employment opportunities, according to a July 2008 Gallup poll. Yet the career pages on too many employers’ sites remain hard to use, uninformative and so frustrating that many potential applicants simply give up and go looking elsewhere.
So say Gerry Crispin and Mark Mehler of CareerXroads, a New Jersey firm that analyzes corporate recruitment web sites. The biggest problem: Employers don’t design their sites with job seeking in mind.
They list openings according to their own org charts, not natural job functions. They ask applicants to fill in information determined by the structure of HR’s database—and then still demand an uploaded résumé! They fail to electronically follow up with applicants to assure them that an application has indeed been received.
Every year, CareerXroads reviews the corporate recruiting sites of the firms that make the Fortune 500. Crispin says what they find isn’t often pretty. “Only 10% of the Fortune Magazine list offer an experience that truly enhances staffing goals,” he says.
And that’s the bottom line: You can only satisfy your hiring needs if you satisfy a potential employee’s need for an easy-to-use, coherent process for learning about your organization, identifying promising openings and applying for those jobs.
Some organizations do get it right. Crispin and Mehler picked these 25 companies as the best of the best. Why not spend some time browsing through the following links? You’re sure to find an idea or two you can use to improve your own recruiting web presence.
American Electric Power
Bank of America
Owens & Minor
St. Paul Travelers
United Parcel Service
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