Employees of Richter7, a Salt Lake City-based advertising and public relations agency, weren’t allowed to wear long pants to work last month.
The organization’s no-long-pants policy lasted four weeks during this summer’s dog days as part of a push to beat the heat.
Employees from to mailroom were encouraged to show up for work in shorts, skirts, skorts and capris, even on days when they had client meetings. Offenders paid a 25-cent fine—imposed by the appointed “knickerbocker police.”
Utah had one of its hottest summers on record. “We see this as a fun way to beat the heat,” says President Dave Newbold.
The 40-employee agency bought a pair of shorts for each employee. It also served frozen treats to the staff every time the temperature topped 100 degrees.
“This is a huge morale boost for everybody,” says Tim Brown, Richter7’s partner in charge of . “With everyone cooler, creativity seems to be at an all-time high.”
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