Joshua Spodek, 45, is an adjunct professor at New York University and author ofStep By Step. He was CEO of Submedia, a firm that displayed advertisements on subways.
Executive Leadership: You were CEO in your late 20s. What lessons did you learn?
Spodek: After the Internet bubble burst in early 2000, our company was running out of money. The big question on everybody’s mind was, “How can we get through this?” So I met with my team and said, “Here’s what we’re all going to do.” Then I delegated tasks to each of them, one after the other. I thought that what we needed was decisive leadership.
What’s the lesson?
While I was telling them what to do, they were thinking, “I don’t buy into this guy’s plan.” It was a scary time, and I think they were worried about what was going to happen. So here I am, saying, “Here’s what you need to do next” and then “Do this next” and “Do this next.” Meanwhile, they’re probably think...(register to read more)