Hiring is rarely easy, and it’s particularly difficult when you have narrowed the choice to two strong candidates. How do you make the decision between two apparently equal applicants? Consider this case study, and four lessons learned:
Melody interviewed 10 people for a marketing assistant position and two of the candidates stood head and shoulders above the rest—Matt and Alicia.
Matt, a current employee, had worked there two years as an administrative assistant and compiled a solid record. He was conscientious, had all the necessary qualifications and was taking marketing courses at night.
On the other hand, Matt might not be very creative. He seemed to lack the personality and sparkle that would make it easy for him to advance to a professional marketing position.
The other candidate, Alicia, made a strong first impression. She dressed smartly, thought well on her feet and seemed to have the intelligence and pe...(register to read more)