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Wow them with Instagram Stories

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Instagram Stories, a feature that allows you to build a temporary gallery of prerecorded or live videos or photos, offers you a way to tell a unified story about your brand and organization.

Because it disappears after 24 hours, it’s a way to capture people’s attention in real time. Try these ideas:

Find another use for archived content. Pick a popular blog post, break it down into several succinct well-designed images, add some video clips and share it.

Offer a behind-the-scene look at your business. Show the average day at your organization, complete with pictures of your products and videos of employees doing their thing.

Highlight industry events. Throughout the day, share pictures and videos of trade shows, expos, conferences and so on. Because the Story will disappear, people will be more inclined to follow you throughout the day. Plus, you can recreate the Story to build excitement for the next event.

Show your products in action. Share a series of short videos of various people using the product in different ways. You might include images of the product being made, a video of the inventor talking about where the idea came from, or a message from the CEO. That paints a much more colorful picture of the product than a single photo, video or ad can.

The only rule: Include a call to action that directs people to your website or other content.

— Adapted from “5 Ways to Use Instagram Stories for Business,” Matt Secrist, Social Media Examiner, www.socialmediaexaminer.com.

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