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The forgotten business social media: Pinterest

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When businesses think of social media, often LinkedIn, Facebook and Twitter are mentioned; but Pinterest is forgotten. Here are some little-known facts about Pinterest.

There are over 10 million users. Pinterest is the second highest social media referrer of traffic next to Facebook, and Pinterest beats out Yahoo as the 4th largest traffic driver in the world.

Pinterest is the top referrer of high-value orders to e-commerce sites, according to customer experience engine Monetate.

Pinterest generates 400% more revenue per click than Twitter and 27% more than Facebook (per Quicksprout).

With all of these credentials, businesses can’t afford to ignore this social media giant. So how does a business capitalize on Pinterest?

Pinterest is a visually based social media that allows users to create, share and collect information in image or video format. Other users can then share and “re-pin” original content, allowing for an even broader reach.

To capitalize on Pinterest, start by setting up a business page and make sure to verify your website.

Then create specific themed “boards” for each of your main products or areas of interest. For example, if you are selling shoes, you might have a board for Street Chic, All Things Holiday, A Night on the Town, and so on.

Then as you post pictures, include the link to your purchasing page for that item. This makes it very easy for your visitors to purchase this item, as well as share your item with others who may be interested in it.

{ 1 comment… read it below or add one }

Amol Neurgaonkar December 17, 2016 at 2:42 pm

You mentioned 10 million users. Pinterest actually has more than 100 million users monthly as per publicly available stats.

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