Do you need to create a truckload of content, but you have no idea where to start? Follow this advice:
Define your audience. Even if you have been writing for the audience for years, take a few minutes to write a succinct description of your average reader. What concerns do they have? What information do they want? Why do they turn to you for that information? Doing that exercise allows you to refocus on your readers.
Free-write a list of topics. Based on that, start listing any and all topics that might be of interest to your readers. Don’t overthink each topic; just dump them on the paper. From there you can whittle down the topics or merge ideas until you have a workable list.
Scour the headlines. Review what other people in the industry are writing about to spark some ideas, but also look to more general news. You can usually pull a lesson from what’s happenings in sports, entertainment, politics and more; and draft a piece that is relevant to your audience.