- Touching can build trust. According to an experiment done by researchers at the University of Chicago and Harvard, negotiators who shook hands were more honest and had better outcomes with customers.
- You interpret body language. It’s harder to hide what you’re thinking in person, so face-to-face meetings are better for serious discussions.
- Your emotions transfer to their emotions. If you want someone to be just as excited about a project as you are, you need to show it in person.
- You’ll pay more attention. Meeting in person forces people to pay attention to the problem at hand.
— Adapted from “The Science of When You Need In-Person Communication,” Laura Vanderkam, Fast Company.