Now is the time to get moving, with these ideas for your first few posts:
Begin with “How I Did It” or “How I Became a ___.” Simply by describing your industry or profession near the top of the blog, you’ll be establishing keywords and search engine optimization.
List three to five things everyone should be doing on a regular basis when it comes to your area of expertise.
Tell a story about rainmaking or helping a client solve a problem.
Talk about an industrywide issue and how to fix it.
Debunk a myth.
Write a cautionary tale about the biggest mistakes people make in your specialty.
Follow up with a Q & A post.
— Adapted from The One Week Marketing Plan, Mark Satterfield, BenBella Books.