The success of a mortgage company in a shaky economy depends on the company’s culture, says Dan Majewski, vice president of HR for Quicken Loans.
Quicken Loans’ culture includes lots of , from free concert tickets to vacations to hand-signed birthday cards from the CEO for the company’s 4,000 employees and their children.
“Not really necessary but so unexpected,” Majewski says. “It’s just one of those things that we think of … not just the teammate, but the entire family.” The children of employees also receive gift cards on their birthdays to stores such as Toys “R” Us.
Quicken Chairman Dan Gilbert, who also owns the Cleveland Cavaliers, arranged for employees to travel to Cleveland last year to watch the Cavs take on the Detroit Pistons. Employees in Cleveland and Michigan can earn tickets to concerts and sporting events at Cleveland’s Quicken Loans Arena, and more than 600 employees won a four-day, all-expenses-paid trip to Puerto Rico last year.
The freebies pay off, Majewski says: “If someone lives the culture and grows with the culture, we will find them staying with the company over time.”
Contact: Dan Majewski at DanMajewski@quickenloans.com.
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