More than half of all organizations rely on employee newsletters, special mailings and other printed pieces to increase enrollment in benefits programs, says a new study from the benefits consulting firm Watson Wyatt.
Those pieces might not be as effective as you think. Straightforward print communications can inform your employees about benefits, but they’re unlikely to change their behavior.
As you change the way you manage benefits, what you really need to do is convince employees to make some changes themselves—in how they manage their own benefits.
Examples: You want employees to take more responsibility for their health care, pay more of their insurance costs, invest more money in their 401(k) plans or recruit new talent to join the organization.
Those are jobs for a marketing pro.
Advice: Team up with your organization’s marketing department to design a strategy that will propel your employees to act...(register to read more)
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