VW’s slow road back to trust — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

VW’s slow road back to trust

Get PDF file

by on
in Best-Practices Leadership,Leaders & Managers

By secretly tampering with its cars’ emissions controls for years, German automaker Volkswagen has dealt itself a self-inflicted wound. The company’s only hope of rebuilding trust:

• Acknowledge publicly that it brought this catastrophe on itself. The company must make such an acknowledgment regardless of consequences.

• Stop announcing a “sweeping” restructure of operations. Card shuffling executives further reveals confusion and disarray. VW needs one visible face.

• Clearly explain how it will make things right with millions of customers.

• Say that regardless of legal consequences, it will be open and transparent.

Start behaving with honesty and integrity. That can be done overnight through a moderated forum through which customers can vent anger.

Openly communicate using other online channels. It’s not difficult but it mandates brutal honesty.

— Adapted from “6 Steps for Volkswagen to Begin Rebuilding Trust,” David Henderson blog.

Leave a Comment

 

Previous post:

Next post: