Economic developer Cheryl Scott reminds us of timeless principles that help us lay a solid business foundation by keeping the customers first:
• Mind your body language. Greet your customers with a smile, and avoid crossing your arms when interacting with them; it will help your customers feel more comfortable.
• Stay in character. Treat your job like being on stage. You are always representing your brand, so present a positive image.
• Stick with your customer until the end. By putting in the extra work, you will exceed your customers’ expectations and give them a more positive experience with your business.
• Don’t forget internal customer service. It is important to acknowledge the people inside your company that help you get your job done. By providing good customer service to them, you can help improve the business overall.
• Keep your emotional bank account in the black. Scott refers to Stephen Covey’s concept of the emotional bank account and says, “When we have a positive interaction with a teammate or customer, we’re making a deposit in the bank account; a negative interaction, of course, equals a withdrawal.”
— Adapted from “5 Easy Steps to Top-Notch Customer Service,” Cheryl Scott, The Huffington Post.