Live streaming is where users can broadcast a live event to an audience, and the audience can watch and interact in real time anywhere around the world. It’s like a webinar, but it’s done from a mobile device via an app. This technology launched in March, and its popularity is growing quickly.
Types of live streaming apps
The three most popular live streaming apps are Meerkat, Periscope and Blab.im, and each one is slightly different.
Meerkat was the first live streaming app. It allows users to broadcast and the audience to interact via comments. The unique feature of this app is that there is no saved video. This is great for private conversations.
Periscope is very similar to Meerkat, but the videos are saved for 24 hours, and users can use a service like katch.me to save them.
Blab.im (or just Blab) allows live broadcasting, and the user has a live video chat with up to four people instead of having the audience post comments. Blab also is not public unless there are two people in it. Users can record the Blab right from the app. Blab is the most robust (at this time).
Uses for live streaming
There are many business applications for live streaming (both live and saved). Here are a few.
- Teaser events when launching a new product
- Team conference calls (internally)
- Behind the scenes of your business promotional video
- Testimonials for your business.