Martin Limbeck is a sales trainer and author of NO Is Short for Next Opportunity.
Three of his tips for sealing the deal:
1. Stand by what you sell. You have to believe in your product or company.
2. Set goals every day for future prospects. To succeed, “be sure your sales funnel is never empty,” he says. Make it a habit, like brushing your teeth.
3. Prepare for anything. Write answers to every question or objection a potential customer could dream up. Writing them down will help you commit them to memory.
“If a customer says you’re too expensive, have an answer for them,” Limbeck says. “In fact, have three answers for three different customers.”
— Adapted from “Always be closing,” Martin Limbeck, Entrepreneur.