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Settle for safe or take the risk?

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in Leaders & Managers,Leadership Skills

Fashion icon Anna Wintour is deemed not only editor-in-chief of Vogue but editorial director of the fashion industry.

Two years ago, since becoming artistic director of Vogue’s parent company, Condé Nast, she’s led the firm on a move to One World Trade and revamped a number of publications. The company’s monthly digital audience is 76.7 million, a 56% increase over the first quarter of 2014.

Wintour is controlled, focused, comfortable with power and averse to errors.

Here’s what she learned about risk from longtime chairman Si Newhouse:

“He read everything and he remembered everything, and if I ever had a question like, you know, this is a beautiful, safe, traditional Vogue cover and then this one is maybe a bit of a risk, he’d always push you toward the risk. And it’s important to know when to go in a new direction. Obviously, you can’t do it all the time or it’s meaningless, but it’s important to be able to make that leap.”

— Adapted from “In Conversation: Anna Wintour,” Amy Larocca, New York.

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