You can bet your customers, coworkers, recruiters and other contacts are checking out your LinkedIn profile. If you are making these mistakes, you could be giving them the wrong impression about your professionalism and skills:
1. Writing extremely long job descriptions. Readers don’t want to read through paragraphs of content to learn whether you are someone they want to do business or network with. Instead, use short sentences with bullet points to make your profile easy to scan.
2. Using the present tense for past jobs. It can be confusing for others to determine what you have done in the past versus what you currently do. Make sure that any roles or achievements from previous jobs are in the past tense, and reserve the present tense for only those tasks you currently manage.
3. Including the wrong photo. First impressions are lasting impressions, so make sure that your photo leaves a positive one. Don’t use grainy or blurry pictures. Additionally, while you can show your fun side—if it supports your brand—only use business-appropriate images.
— Adapted from “5 Mistakes That Make Recruiters Click Away From Your LinkedIn Page,” Kat Moon, Business Insider, www.businessinsider.com.