The SBA (Small Business Administration) lists these sites for free demographic data.
• Bureau of Labor Statistics: Want to know who is spending money? Check out the Bureau of Labor Statistics Consumer Expenditure Survey. The agency even offers free training in the Washington, D.C., area on how to use its data. Access handouts from past classes, too!
• U.S. Census Bureau: Plug in a city and a ZIP code to find population demographics about an area as compared to national numbers. Use the dropdown lists and presentations to find what you want.
• Social Security Administration: Facts and figures provide you with several reports and downloadable data files prepared by the SSA Press Office. If your company’s focus is retirees, you can download Excel data that gives you the beneficiary statistics by ZIP code.