Which companies use social media most effectively?

Question: “My company is gearing up to get into social media. They seem pretty open to creativity, so I’d like to know if anyone’s noticed any companies out there that really seem to know how to get people’s attention on Facebook, Twitter and Pinterest. I’d like to start following and befriending them to learn the tricks of the trade.” – Everett, Admin Team Lead

See comments below, and send your own question to Admin-Pro@nibm.net.