A networking trend is sweeping the nation: sweatworking. Busy professionals are choosing activities, such as surfing, cycling, jogging and yoga, to meet and connect with other professionals instead of over drinks or lunch.
Sweatworking is healthier than a cocktail, and it allows you to squeeze in a workout while building your business network, so it’s good for your productivity, too. Follow this advice to make it work for you:
• Don’t pick mentally demanding activities. Walking and running are conducive to multitasking. Tasks such as hang gliding or rock climbing, on the other hand, require focus.
• Select the right activity. Learn people’s interests through their social media profiles and biographies, and invite them to join you in an activity. Also, if you are particularly skilled at something, you may want to choose a more neutral activity so that you don’t intimidate the other person.
• Check out groups. If the idea of a one-on-one session doesn’t appeal to you, check with your gym, fitness studio or local companies to see if they offer more organized sweatworking events.
— Adapted from “Networking is Over. Welcome Sweatworking?,” Susan Johnston, Fast Company, www.fastcompany.com.