“With statistics like these, how are you going to compel people to read your newsletter?”
The daunting numbers Julie Perrine of All Things Admin spoke of in her April webinar are these: The average email user spends 51 seconds reading each e-letter they get; that is, if that person is even among the 15 to 30 percent who open them. And yet e-letters are simply too valuable a business tool to do without, a thrifty touchpoint with your audience that can provide you with as much information as it offers them.
Julie packed her session with tip after tip for fashioning messages that generate more and more readers. One theme she kept coming back to says a lot about where technology is today compared to just a few years ago—and why you need to shift your e-letter strategy right now or watch your open rates decline fast.
Here are five techniques to keep in mind when launching an electronic ‘zine to grab them by the lapels and bring ...(register to read more)
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