"Today I want to tell you three stories from my life. That's it. No big deal. Just three stories."
This was how Steve Jobs began his 2005 commencement speech at Stanford University. In doing so, he was actually executing multiple layers of subtle. Morey Stettner, corporate trainer and editor of Executive , assured a webinar audience recently that they were quite ready to do the same.
The basic principles of engaging listeners haven’t changed too much since the time of Aristotle, who described the three key elements of persuasive speaking long before the invention of PowerPoint and the wireless mic. Steve Jobs may not have intentionally adopted Aristotle’s list, but its wisdom sure found its way into his presentations.
The ‘Big Three’
- Logos – meaning logic. A speech must come from a voice that seeks not to boast or pander, but to illuminate with facts and an open mind. Steve Jobs made few as...(register to read more)