Whatever yourgoals for 2015, do this: Sharpen your game on social media. Whether it’s Facebook, Twitter, Google+ or LinkedIn, you need social media to lead.
Here are seven ways to get your game face on.
1. Fix your avatar. Your face is the first thing people look for. It should be in focus, lit from the front and asymmetrical. You want to show you are likable, trustworthy and competent.
2. Update your bio. Is it current? Is it complete? Your bio on social media is just as important as your LinkedIn profile—assuming you realize how important your LinkedIn profile is.
3. Every post should include a photo or video, which doubles the effectiveness of your posts. Pro tip: You can add up to four pictures to a tweet.
4. Master your camera. The camera in your phone is better than most cameras used by professional photographers until a few years ago. Basic principles: Shoot horizontally; make sure your subject is lit from the front; get closer—a person should fill the screen from the chest up; and don’t plop your subject in the middle.
5. Use a scheduling service (Buffer, Hootsuite, Sprout). These services let you create one post and share it on multiple platforms. You also can schedule your posts.
6. Post at least once a day. Think of social media as flossing. Instead of better general health, you’ll have better mental health.
7. Take the high road. It’s tempting to try to “win” arguments online. Frankly, they’re unwinnable. If you can’t stay positive, then ignore the haters.