Traditionally, plaintiffs learn by mail about their potential membership in a class-action lawsuit. Reaching mobile millennials may require a different tack.
With that in mind, the parties settling a lawsuit involving interns at digital publisher Gawker.com agreed to spread the word via social media. The hashtag #Gawkerinternlawsuit was to have spread across the Twittersphere in hopes of reaching more students who had worked as Gawker interns. Additionally, there were plans to start a Gawker intern Facebook page and LinkedIn group.
But second thoughts arose when a Gawker lawyer observed that it would be misleading for the attorneys to “friend” potential class members on Facebook.
Ultimately, Judge Alison J. Nathan nixed the entire social media approach, opting for the traditional snail mail route.