If you are among the 68% of marketers who feel that you aren’t executing an effective content marketing strategy, follow these tips:
• Use more visuals. Visuals receive 94% more views than text. Include videos, infographics and images in every post you share.
• Curate content from reputable sources. You want to be seen as a thought leader, not merely someone who pushes products or services. Share content from other experts and sources that your followers will find interesting.
• Test everything. Use A/B split testing to gauge the effectiveness of every element of your content, including call-to-actions, titles, images, days and times delivered, and more.
• Repurpose content. Find ways to maximize the value of the content you create. Example: Repost popular articles from the past for “Throwback Thursday,” pull several tips from a lengthier article to tweet each day or update and repost old newsletter content for your blog.
— Adapted from “The Only 6 Content Marketing Tips You Need for 2015,” Drew Hendricks, Forbes, www.forbes.com.