Twitter is one of the largest, most heavily trafficked social media networks, but don’t let that scare you away from getting active on it. Jayson DeMers, founder and CEO of AudienceBloom, offers some of his best tweeting tips.
• Make a plan. What do you want to tweet about? What tone? If you focus on your passions and interests, it should all flow naturally.
• Set a good profile photo. The generic Twitter egg is a sign of a real amateur. Add a simple and engaging photo.
• Create a follow list. Follow lists allow you to streamline and specify the information you want to see.
• Follow your peers and competitors in your industry. See how others engage with their customers and keep up-to-date.
• Tweet at peak times. Peak times are between 9 a.m. and 3 p.m. Monday through Thursday. More people will see what you’re saying during these times.
• Tweet the right amount. For most professionals, no more than 14 tweets a day or one per hour is a good guideline. Too little and you risk losing engagement, too much and you risk annoying them by clogging their feed.
• Always think first. Saying something offensive or inflammatory can get you in trouble fast.
• Remember it’s not all about you. Too much self-promotion will turn people off.
• Use hashtags in moderation. Never use more than three hashtags in a single tweet and make sure the ones you use are relevant to the information you’re sharing.
— Adapted from “20 Twitter Tricks to Make You Become an Expert in Tweeting,” Jayson DeMers, Lifehack.