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Social media presence key to your career

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social media and magnifying glassIn today’s competitive job environment, many employers are also looking for a strong social media presence. But what does that mean?

That’s what one reader asked recently on the Admin Pro Forum:

“I’m starting to read that in addition to having a good résumé when you’re looking for a job, it’s becoming important to have a solid ‘social media presence.’ How do I build this ‘presence’?” — Eva, transcription editor

We reached out to a couple of experts who provided some ideas on how to build your Web presence.

•  Check your LinkedIn profile. Make sure your profile provides as much useful information as possible. Make yourself more marketable by including information in the summary section about what you do and how you solve people’s problems, says Parker Geiger, CEO at CHUVA Group. “For example, ‘Being organized to drive your business forward can be difficult and challenging for executives. I help you manage your day-to-day tasks so you can focus on the business at hand.’”

•  Document your work. Consider organizing a community project or volunteer work and find ways to share that on social media, Geiger says. Document your skills with photos or videos and tweet them out and share them on LinkedIn.

•  Join Twitter chats. These are an easy way to boost your social media presence, says Dale Thomas Vaughn, editor of business and leader­­ship at The Good Men Project. Twit­­ter chats are real-time conversations where people ask questions or chime in with opinions on a certain topic, made searchable with a hash­­tag. Par­­tici­­pat­­ing in Twitter chats helps you add followers, find thought leaders to follow and learn about issues facing your industry or position.

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