A well-written slogan can reinforce your brand—and offer you immediate recognition. Try to hear “Just do it” and not think of Nike. Follow these tips to draft a catchy—memorable—slogan for your organization:
- Take the project seriously. Writing a slogan with lasting power is going to take time and energy. Don’t move too fast. Instead, form a committee of employees from various departments and levels to brainstorm ideas. You may even consider working with a professional slogan writer. Prepare to go back to the drawing board several times until you find the slogan that fits.
- Opt for simplicity. People need to immediately understand what you are saying, so choose simple words, and limit the length to one sentence. Burger King’s “Have it your way” is a perfect example of a short, straightforward slogan that tells people why they should buy from the burger chain.
- Be honest. Never exaggerate your products or services, and ensure that you can substantiate any claim you make in a slogan. If you say something like “The #1 truck dealership in Virginia,” be certain beyond a shadow of a doubt that you can back up that statement with proof.
—Adapted from “5 Tips on How to Write a Killer Slogan (with Interactive Examples),” www.webdesignerdepot.com.