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Write an awesome slogan

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in Office Communication,Workplace Communication

A well-written slogan can reinforce your brand—and offer you immediate recognition. Try to hear “Just do it” and not think of Nike. Follow these tips to draft a catchy—memorable—slogan for your organization:

  • Take the project seriously. Writing a slogan with lasting power is going to take time and energy. Don’t move too fast. Instead, form a committee of employees from various departments and levels to brainstorm ideas. You may even consider working with a professional slogan writer. Prepare to go back to the drawing board several times until you find the slogan that fits.
  • Opt for simplicity. People need to immediately understand what you are saying, so choose simple words, and limit the length to one sentence. Burger King’s “Have it your way” is a perfect example of a short, straightforward slogan that tells people why they should buy from the burger chain.
  • Be honest. Never exaggerate your products or services, and ensure that you can substantiate any claim you make in a slogan. If you say something like “The #1 truck dealership in Virginia,” be certain beyond a shadow of a doubt that you can back up that statement with proof.

—Adapted from “5 Tips on How to Write a Killer Slogan (with Interactive Examples),” www.webdesignerdepot.com.

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