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Optimize your blog

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in Office Communication,Workplace Communication

Don’t let all of those archived blog posts go to waste. Those old posts can still drive organic traffic to your site because each post is its own page and is indexed in the search engine results page (SERP), which is the listing of results returned by a search engine.

Go back to any post older than a year and modify the title for search engine optimization. Example: If “conflict management” ranks high on your keyword list, change the title “Stop Bickering Coworkers From Ruining Your Day” to “Conflict Management at Work.” While the latter title is not as catchy as the first, it will do much more for your SEO strategy.

— Adapted from “12 Ways to Get More Out of Your Blog Without Actually Blogging,” Corey Eridon, http://blog.hubspot.com.

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