The following guest post is by Lawton Ursrey, product marketing manager of Sage One, a simple online accounting application for small businesses, and CEO and founder of Indie Peace, an environmentally responsible apparel company.
You may be the best at what you do, but if nobody knows who you are, do your skills and knowledge matter? This isn’t an exercise in Zen thinking. It’s a real-world concern. If you’re not a recognized name in your field, you’ll find it hard to land new clients.
Like it or not, people congregate around popular people and businesses. If you want to grow your business, you need to create that popularity—and sometimes that means becoming popular yourself. Become a recognized industry expert by following these steps:
1. Dig into your industry. What is important in your industry today? If you’ve had your nose to the grindstone for your current clients, you might be out of the loop with the most current topic...(register to read more)