BRAND AID: Taking Control of Your Reputation—Before Everyone Else Does by Larry G. Linne and Patrick Sitkins
Just launched in January of this year, this isn’t a book about manipulating others, putting on airs or saying things you don’t really mean. It IS about using your words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread or anywhere else.
Using clear examples from businesses, families and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.
Prentice Hall, http://prenticehall.com, hardcover: $19.95.