Perks at digital marketing firm encourage employee creativity — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Perks at digital marketing firm encourage employee creativity

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Employees of Boston-based C-4 Analytics joke that they “already get to play on Facebook all day” as part of their work as digital marketers, says managing partner Michael Weiss.

Yet execs have woven time into employee schedules to get them away from their workstations to “recharge their creativity and focus.”

Between creating marketing campaigns for clients, employees are treated to “relaxation days,” yoga sessions, volunteer opportunities and off-site adventures.

And they spend a lot of time learning new technologies so they can keep up with their field. In fact, new hires and long-timers alike attend weekly training sessions.

Weiss says the company’s combined focus on training and work/life balance has helped it attract ­quality employees who stick around.

“By creating this atmosphere and ­hiring the right people, we’ve built an incredible employee base that’s truly committed to a team effort,” he says.

He says his young workforce responds to constant challenges and flexible schedules, and balks at repetitive tasks and stale ideas.

Contact: Michael Weiss at C-4 Analytics, (617) 250-8888.

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