Costly social marketing gaffe — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Costly social marketing gaffe

Get PDF file

by on
in Office Communication,Workplace Communication

Don’t start your tweets with an @ mention if you want to ensure that the mention is seen by everyone in both your Twitter feed and the recipient’s. Opening with a direct @ is considered a reply, not a mention. 

Example: Starting a tweet with @WorkSurvival will ensure that the message is seen only by you, the editors of Communication Briefings and your followers.

Instead, embed the @WorkSurvival  mention somewhere else in the tweet, or start with a period and then insert the @ mention. That will result in your tweet being seen broadly across both feeds.

— Adapted from “10 Social Media Mistakes to Learn From,” Carly Stec, HubSpot Inbound Marketing, blog.hubspot.com/marketing.

Leave a Comment

 

Previous post:

Next post: