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Capture leads with SlideShare

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in Office Communication,Workplace Communication

SlideShare is a social media platform for professionals who want to share ideas, research and presentations.

As the name suggests, most of the content found on SlideShare comes in the form of PowerPoint slide decks.

According to media analytics company ComScore, SlideShare gets five times more traffic from business owners and professionals, most of whom are looking for research and subject matter expertise, than any other major social media platform.

Market your professional or organizational services to that audience by following these tips for using SlideShare presentations that attract new leads:

  • Deliver compelling content. Build a SlideShare deck that can speak for itself. Slides repurposed directly from a live presentation are problematic because they often don’t include the background information or explanations that you would deliver ad hoc while in front of an audience. Revise your live slides into a SlideShare deck that doesn’t beg any questions or leave out things you would otherwise include in a live presentation.
  • Promote via other networks. Share links to your SlideShare presentations as part of regular activity on your other social media accounts. Twitter, Facebook and LinkedIn are particularly good choices, because the SlideShare home page regularly features new presentations that are trending on those sites. Make sure to set your SlideShare presentations for public viewing before linking them.
  • Include contact information. Embed links to your website, other social networking profiles or even your other presentations throughout your SlideShare decks. Make it easy for people to find you, ask questions and comment on your presentations.
— Adapted from “How to Generate Leads With SlideShare,” Barry Feldman, Social Media Examiner, www.socialmedia.com

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